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Bartlett’s Rule

Yesterday fellow author Richard W. Paterson and I co-hosted a writing workshop in our local community. It was a fascinating and enriching discussion where we covered several topics. We were so impressed with
the range of questions and experience of all of the participants.

One of the topics we discussed was “How important is the book-cover?”

I showed them two different covers for my novel Bartlett’s Rule

  The original

    The revised

The first run of Bartlett’s Rule displayed the first, darker cover which gave
the impression that it was a young couple (mainly due to the man’s jaw line).

However  the subject matter of the novel involved a rape survivor and the aftermath the rape had on her future relationships, and some of the language and sexual scenes were certainly explicit. (The rape took place prior to the story’s opening). Unfortunately the original cover was often mistaken as a YA theme and so it was quickly changed.

The revised cover of Bartlett’s Rule proved to be more attractive to an
older readership and the book received several favorable reviews.

Ironically many moms felt the book touched on a subject important
enough that several even passed it along to their teen-age daughters to
read and discuss.

So what is YOUR opinion about how
important a book-cover design is?


Bartlett’s Rule is available on
Amazon in Print, Kindle or Audiobook
Barnes&Noble in Paperback or NookBook
Smashwords in multiple E-Book formats
and other online retailers & libraries


Get your e-book signed by Chelle Cordero

To Get Your Book Signed by Chelle Cordero
click here

Final Sin (EMS Novels Book 1)
Bartlett's Rule
Hyphema (EMS Novels Book 2)
Courage of the Heart
Hostage Heart
Within the Law
Common Bond, Tangled Hearts
Until the Ambulance Arrives
Karma Visited
A Chaunce of Riches
EMS Novels Bundle Pack
60+ Days to Live, Breathe, & Write
The Many Faces of Chelle Cordero
His Lucky Charm
…Signed With Love

It’s been ten years since Hurricane Katrina and Hurricane Rita ravaged the coastal communities off of the Gulf of Mexico. The devastation in Louisiana and especially New Orleans was heartbreaking and frightening. More than 1500 people died in Louisiana as a result of the storms and flooding.

My husband spent six weeks as a first responder down there giving medical aid and other assistance. When he came home he was filled with stories about the resiliency of the people who lived down there, about their remarkable spirit and their determination.

His stories inspired me to write Hostage Heart – to commemorate this event I am giving away a free audiobook download of Hostage Heart to one person who comments on my Author Facebook Page post about Hurricanes Katrina and Rita. Just follow this LINK to be entered in the drawing

Win a FREE Audio Book or one of two E-books

a Rafflecopter giveaway

My Rafflecopter giveaway is LIVE – There are THREE prizes: An audio-book of Hostage Heart and TWO (1 each) e-books of Hostage Heart. Earn points (entries) by following the simple instructions

At a recent party a friend was praising a couple of books that I wrote – I stepped to the side and asked her if she would be kind enough to post a review. She looked genuinely concerned and said “I wouldn’t know what to write”.

It’s easy, if you can tell me one (or more) things you liked (or even disliked) about the book, you can write a great review. You don’t have to be a professional book reviewer and you can post the review simultaneously on multiple sites.

You would be doing this author and all authors an incredible favor. Potential readers look for books that people want to read and seeing lots of reviews says to them that the book is worthy of their time.

So please, I know several of you out there have read at least one of my books – please help me by posting a review on Amazon, Barnes&Noble, Goodreads, YOUR Facebook page, Smashwords, KOBO, iTunes or send it to me for the Potpourri Parlor.
Thank you!

all march 2015

a good quality book review is NOT the school-age book report. Your review should be a minimum of five or six sentences up to two or three (small) paragraphs. Don’t prove you read the book by including spoilers (that totally unexpected twist that really made the story). Write what YOU liked (or disliked) about the book; a book should be a personal experience for every reader so keep it personal. Be honest but never brutal; if the book was filled with typos for instance but was still a great story say something like “a few distracting typos took away from an otherwise terrific story”. (Always try to find something positive to say). If you didn’t like the book because it was not your favorite genre then own up to it; despite mostly four and five star reviews, my favorite review I received on one of my books was only two stars — the writer stated she didn’t care for it because my style was too much like Danielle Steel and she doesn’t care for Steel (who happens to be one of my faves). Again, review the book from YOUR perspective, YOUR likes and dislikes, and the impact the book had on YOU. Remember to be gentle but always honest.”

* the following article was contributed by Ginny Grimsley, National Print Campaign Manager @ News and Experts in Wesley Chapel, FL

How To Price An Ebook
Amazon Vs. Kobo: Which Is Better For Price And Value?

By Kim Staflund

Last year, a major milestone was reached in the ebook industry: self-published authors began taking home the bulk of all author earnings generated on, eclipsing those represented by major traditional publishers.

There has never been more opportunity in human history to publish a book. However, many questions linger for how to maximize a book project. What’s an appropriate price point for an ebook?

Many authors incorrectly assume that consumers make ebook buying decisions according to different criteria than their paperback buying decisions—that it’s based solely on price ahead of value because of the format of the book. They mistakenly suppose that the ebook version of a book should be priced cheaper than the paperback version because of its reduced production costs (i.e., no printing involved). This is a flawed premise because buyers have various motives and reasons for buying ebooks.

Some customers buy ebooks based on price:

•  They prefer downloading ebooks to their laptop, desktop computer, or ebook reader that they received as a gift, because ebooks are cheaper to buy than paperbacks or hardcover books.

Some customers buy ebooks based on value:

•  They bought an ebook reader for all their ebooks for the convenience of having them all in one place (i.e., so they don’t have to cart around lots of heavy books with them).

•  They see significant value in the content of the book (i.e., it contains priceless information and instructions that can help them to earn more money or to better themselves and their lives in some measurable way).

•  Going paperless to help save trees is more important to them than saving money.

•  They want to have the latest technology in their hands before anyone else has it. (These people will almost always pay more to stay one step ahead of other people.)

Additional factors for judging an ebook’s optimal price are content and consistency. Readers buy books for content, not paper. An ebook’s content could change a reader’s life, but if no one knows about the content, then it won’t do anyone any good. That’s why authors need to be proactive with a marketing campaign. A key to a successful campaign is consistency of messaging, which is just another reason why authors should consider pricing their ebook the same as a paperback copy.  

Kindle is Best for Price-Based Ebook Marketing

Amazon’s Kindle Direct Publishing (KDP) platform allows publishers and “indie” or self-published authors to upload interior book files specially formatted for their e-readers; and it has a generic, front-cover-generator option available in cases where the client hasn’t already had one designed. This is a prime example of the vanity book publishing model in that vanity publishers promote themselves as the fast, cheap and easy self-serve way to “publish” (or, more accurately … format) a book without any mandatory professional editing, design, proofreading, et cetera, involved whatsoever.

Like many other vanity publishers, Amazon’s Kindle does its best to maintain control and ownership over the files uploaded to its site by enticing authors into an exclusivity contract via its KDP Select program. In addition, Amazon strongly encourages authors to price their Kindle ebooks at $9.99 or lower by providing greater incentives (higher royalties) on the lower-priced books; and they will only allow authors to connect their POD paperback books with their Kindle ebooks online via their “Kindle MatchBook” option so long as that ebook is reduced to as low as $2.99 per copy.

Recently, French publisher Hachette was victorious in negotiating a deal. Now, Amazon cannot forceauthors to price their books on their ecommerce site at $9.99 or less. Amazon, however, continues to strongly advocate for such pricing, arguing that low costs are good for all parties and citing the pre-World War II invention of the paperback, which made books accessible to more people. Opponents to the price ceiling say Amazon’s stance is arbitrary.

It will likely take an author forever to make back the money it cost to properly publish a book if the retail price is set at $2.99 per copy. Additionally, such a low price truly devalues content.

Kindle’s KDP platform not only prices ebooks very low, but it also allows authors the choice of offering their books free of charge for two to five days out of every 90-day period to try to bolster new readership. In other words, interested readers can simply wait it out and get a book for free. For many, a rhetorical adage may come to mind: Why bother buying the cow when you can have the milk for free? A much more effective way to entice new readers into buying a book is with a “Sneak a Peak” option that allows them to look inside a book to read only a small portion of the content for free, instead.

Kobo is Best for Value-Based Ebook Marketing

Luckily, many other ebook retailers out there will happily sell various ebook formats for their clients worldwide without exclusivity contracts, while also letting those publishers (self-publishers) determine their own recommended retail prices. Kobo is one of these retailers. When authors upload files to Kobo Books, they can set their own prices from the start. However, Kobo can put the book on sale if they choose to as it is with all retailers across the board.

This is the traditional relationship of all manufacturers and their retailers. The manufacturer (self-publisher) knows its own production costs and, therefore, sets its own recommended retail price based on those costs. The retailer, in turn, lists the item at that suggested price and may or may not provide discounts based on their own projected profit margins. Obviously, a book that is professionally published by including professional editing, graphic design, and proofreading into the process has a higher production cost (and higher quality) which commands a higher price.

Many Kindle authors mistakenly believe that their books need to be priced low or given away for free in order to become a bestseller, but that’s inaccurate.

The digital POD paperback version of my book, How to Publish a Book in Canada . . . and Sell Enough Copies to Make a Profit!, became an bestseller only a short month and a half after it was first published, as did my next book titled How to Publish a Bestselling Book … and Sell It Worldwide Based on Value, Not Price!. The recommended retail price for both of these books is $19.99 USD. They reached bestseller status because of their quality content combined with using various online and traditional marketing techniques—not because of low pricing.

Amazon or Kobo?

Authors need to determine whether they offer the best value or the best price. They need to decide who they are early on—what the core intention of their book truly is—and then be true to that vision through and through. Authors should understand their target market—their customers’ preference—beforedesigning a sales and marketing strategy, and then make sure that the strategy is consistent with their preference in every single way, including the retail price they’ve set for every format of their book. By taking these steps, authors will sell far more books over the long run.

About Kim Staflund

As the founder and publisher at Polished Publishing Group (PPG),, Kim Staflund works with businesses and individuals around the world to produce professional quality audiobooks, ebooks, paperbacks and hardcovers using a supported self-publishing business model. As a bestselling author and sales coach, she shows authors how to sell their books using all the effective traditional and online tricks of the trade. Staflund has a substantial sales and sales management history combined with over 20 years of book publishing experience within the traditional and new publishing markets.

NEW Expanded 2nd Edition

Common Bond, Tangled Hearts

by Chelle Cordero!


 CBTH New Edition CVR flat 3

New Expanded Edition

NOW IN PRINT and all Ebook Editions!


Paperback Edition


Smashwords Direct




…and I’d love to hear what you think

Check out my novel/book listings at

Download Instant GratificationClick on the titles that interest you and see more info and buy links


dec 28 1975 MC003

Dec.28, 1975

My husband and I celebrated our 38th wedding anniversary on Saturday December 28! That put me in a real good mood so I’m going to celebrate by giving YOU presents.
…I want to ask you for a favor; my publisher wants us to give interviews and I need questions. Please think of a writing related question you want me, Author Chelle Cordero, to answer and then post it on my Facebook page (if you haven’t already you will have to “LIKE” the page)
I’ll choose up to 10 questions to answer in a blog on Wednesday, January 8. I will give each person whose question I choose a gift – either a FREE downloadable audio book or an e-book from Smashwords (randomly chosen). Last day to submit a question is Sunday, January 5, 2014.
Here’s a list of prizes: (1 each) audio books of Bartlett’s RuleHostage Heart; & Courage of the Heart; and e-books of A Chaunce of RichesCommonBond, Tangled HeartsHis Lucky Charm; & (4) The Many Faces of ChelleCordero.

It’s simple – LIKE my Facebook Author page, post an author interview question, and read my responses on January 8 on The Potpourri Parlor , my Facebook page, my blog  and my website.

dec 28 1975 MC003

Dec. 28, 1975

My husband and I are celebrating our 38th wedding anniversary on Saturday December 28! That puts me in a real good mood so I’m going to celebrate by giving YOU presents.
…I want to ask you for a favor; my publisher wants us to give interviews and I need questions. Please think of a writing related question you want me, Author Chelle Cordero, to answer and then post it on my Facebook page (if you haven’t already you will have to “LIKE” the page)
I’ll choose up to 10 questions to answer in a blog on Wednesday, January 8. I will give each person whose question I choose a gift – either a FREE downloadable audio book or an e-book from Smashwords (randomly chosen).
Here’s a list of prizes: (1 each) audio books of Bartlett’s RuleHostage Heart; & Courage of the Heart; and e-books of A Chaunce of RichesCommonBond, Tangled HeartsHis Lucky Charm; & (4) The Many Faces of ChelleCordero.

It’s simple – LIKE my Facebook Author page, post an author interview question, and read my responses on January 8 on The Potpourri Parlor, my Facebook page, my blog  and my website (here).

If you are looking for a ready-made book discussion for your book club or other group, you’ve come to the right spot!

The following books have easily downloadable book discussion packets & extras with purchase links for print or e-book copies – and ALL of my books are available for Kindle, Nook, Apple IPad, .pdf,  and text so it doesn’t matter what e-reader you have or if you prefer to read on your computer.

click on the book cover or title to download a
FREE pdf book discussion packet

Bartlett's Rule

Bartlett’s Rule shares the story of Lon and Paige’s love affair; a romance filled with hardship, emotion, danger and triumph. Falling in love was never the challenge; being there for each other, knowing just what to say and making it work is the real test. Paige and Lon are real ; they are human, they cry and they laugh. Paige has to learn to trust. Lon has to learn to be patient.
His Lucky Charm
His Lucky Charm – ISBN-13: 978-1935407577; ASIN: B003DA44RO
What happens in Vegas doesn’t always stay in Vegas… this time it follows Brandon and Caitlyn across the country and into a world of espionage and danger. The one thing that Brandon knows for sure is that he can’t afford to lose his lucky charm, Caitlyn. Previously released as Forgotten, by Chelle Cordero
Final Sin

Final Sin –  ISBN-13: 978-1935407133; ASIN: B00284B0XM
Deputy Sheriff Commander Jake Carson has his hands full with the investigation of a brutal multiple homicide, a troubled son and a vindictive ex-wife when he meets young, free-spirited paramedic Julie Jennings. He is immediately drawn to her and finds himself unexpectedly falling in love. Julie finds herself just as drawn to him. When Julie becomes the subject of an obsession, it puts both of their lives in extreme danger…  Romance…danger…adventure…suspense…another great Chelle Cordero novel sure to grab readers from many genre!
Final Sin was an Honorable Mention in the Fiction Category of the 2010 NY Book Festival & a 2009 Pushcart Prize nominee.

Hyphema cover, 3D

Hyphema  ISBN-13: 978-1935407843; ASIN: B004WSXFKS
Hyphema: Bleeding in the eye caused by trauma…”
Matt Garratti, a paramedic from New York, moves his wife and son to North Carolina to work at his dream job as a flight medic. Pakistani born Sudah, his wife, receives frosty stares and insensitive comments from their new neighbors. Before long, Matt wonders if he is pursuing his dream or bringing his family into a nightmare from which they may never wake.
Purchase Links

Living, Breathing, Writing

My Weekly Writing Workshop  (Living, Breathing, Writing) for Kindle has been discontinued. But you don’t have to miss out, go to for a copy of 60+ Days to Live, Breathe, & Write