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At a recent party a friend was praising a couple of books that I wrote – I stepped to the side and asked her if she would be kind enough to post a review. She looked genuinely concerned and said “I wouldn’t know what to write”.

It’s easy, if you can tell me one (or more) things you liked (or even disliked) about the book, you can write a great review. You don’t have to be a professional book reviewer and you can post the review simultaneously on multiple sites.

You would be doing this author and all authors an incredible favor. Potential readers look for books that people want to read and seeing lots of reviews says to them that the book is worthy of their time.

So please, I know several of you out there have read at least one of my books – please help me by posting a review on Amazon, Barnes&Noble, Goodreads, YOUR Facebook page, Smashwords, KOBO, iTunes or send it to me for the Potpourri Parlor.
Thank you!

all march 2015

a good quality book review is NOT the school-age book report. Your review should be a minimum of five or six sentences up to two or three (small) paragraphs. Don’t prove you read the book by including spoilers (that totally unexpected twist that really made the story). Write what YOU liked (or disliked) about the book; a book should be a personal experience for every reader so keep it personal. Be honest but never brutal; if the book was filled with typos for instance but was still a great story say something like “a few distracting typos took away from an otherwise terrific story”. (Always try to find something positive to say). If you didn’t like the book because it was not your favorite genre then own up to it; despite mostly four and five star reviews, my favorite review I received on one of my books was only two stars — the writer stated she didn’t care for it because my style was too much like Danielle Steel and she doesn’t care for Steel (who happens to be one of my faves). Again, review the book from YOUR perspective, YOUR likes and dislikes, and the impact the book had on YOU. Remember to be gentle but always honest.”

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It’s over – thank you all!
If you couldn’t make it be sure to check Chelle Cordero and Charmaine Gordon out online:
Chelle Cordero: http://chellecordero.blogspot.com/
Charmaine Gordon: https://authorcharmainegordon.wordpress.com/
& find us on Amazon, Barnes & Noble, KOBO, Smashwords, & Apple iTunes
~ join us at ‪#‎TeamVHP‬  https://www.facebook.com/groups/39692189717608207312015Palaia FBevent

 

You can also find us on FaceBook

Author Chelle Cordero
Author Charmaine Gordon

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What is a street team? Simple. It’s a group of your fans and readers, who hit the streets, both online and Main Street USA in brick and mortar stores, to help spread the word about you and your books.” Humphreys, Sara (2013-03-04). Street Team Smarts: An Author’s Guide to Building and Running a Successful Street Team

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Suggested Team Activities

  •  Talk about my books with friends in person. – Blurbs for each book can be found at Smashwords
  • If you read (or have read) any of my books, reviews (honest & hopefully good) would greatly be appreciated (Amazon, GoodReads, blogs, etc). If you publish a review, please send me the URL so I can publicize it.
  • Distribute bookmarks and other promo material (supplied) to potential readers; distribute sales sheets to libraries/bookstores with ebook capability.
  • Go to  your local library and/or bookstores and offer to moderate a book discussion on any of my novels. (Discussion packets are available) – Let me know if you arrange a book discussion so that I can send you supporting material.
  • Online support – join/like my Author Chelle Cordero FaceBook page, like, share and comment on Author Chelle Cordero book-related posts.
  • Follow me on Twitter and retweet book related tweets; ditto for Google+
  • Visit blogs where I have a guest post and leave comments. Promote these posts via Twitter, Google+ and FaceBook.
  • Post a trailer about my books on FaceBook and personal blogs. Include buy links.
  • Use book title hashtags on Twitter, on FaceBook, and Google+
  • Speak to local bookstores and libraries about stocking books (titles available wholesale to booksellers through Amazon)
  • Share ideas how to promote with the rest of the street team.

My street team members have received free short stories and books. SWAG is offered.

Message me on FaceBook or leave a comment HERE to let me know that you are IN.

4 Tips to Help Authors Sell More Books
Want to Attract More Readers? – Publishing Sales Coach Offers Helpful Insight

By mid-2014, self-published authors began taking home the bulk of all ebook author earnings generated on Amazon.com. Meanwhile, authors published by all of the Big Five publishers—Penguin Random House, HarperCollins, Hachette, Macmillan and Simon & Schuster—combined slipped into second place, according to the January 2015 Author Earnings Report. As a direct result, more and more authors are in the driver’s seat when it comes to the sales and marketing of their books.

“I’ve received several emails via LinkedIn over the years from newly self-published authors who were promoting their books, trying to convince me to buy them. If you’re one of these authors, I genuinely applaud you for taking that important step toward self-promotion,” says Staflund, founder and publisher at Polished Publishing Group (PPG), www.polishedpublishinggroup.com. “Unfortunately, 99 percent of the contacts you emailed never purchased your book because your message was flawed in one or, perhaps, all of the following ways.”

WIIFM: What’s In It for Me?

This is what all our customers are asking themselves, whether consciously or unconsciously, whenever they consider making a purchase: what’s in it for me? All salespeople need to be aware of the WIIFM acronym and be sure they’re answering that question in all of their marketing materials, in a clear and concise manner that speaks to customers in their language. 

Being “clear” means telling them what’s in it for them in a manner that addresses their needs directly. Will your book increase their joy? If yes, how? Will your book decrease their pain? If yes, how?

Being “concise” means telling them what’s in it for them in as few words as possible. We live in an “instant soup” society filled with customers that want quick and easy solutions to their problems. Your materials are best received when someone makes up their own mind to review them—not when they’ve been interrupted by a long, drawn out, unsolicited email on LinkedIn or elsewhere. 

And “speaking to them in their language” means communicating what’s in it for them in a manner that they will understand and appreciate most. Two of the marketing languages you may choose from are price-based marketing and value-based marketing.

TOMA: Top of Mind Awareness

Your target market is a fluid and ever-changing stream of old and new customers. You need to stay in front of them so that, when they’re ready to buy whatever type of book it is you’re selling, they’ll recall your book ahead of all the others. In the world of advertising and marketing, this is known as creating top of mind awareness.

Some of the traditional ways that businesses create top of mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Repetition is the key to success in any advertising campaign, and this can get pretty expensive in these traditional arenas. We’re talking hundreds, maybe even thousands of dollars per month to run enough ads to achieve top of mind awareness with the general public, depending on how large a trading area you’re trying to reach. Luckily, authors have a virtually free online alternative known as blogging that utilizes the power of keywords to draw people in from anywhere in the world that has Internet access. And, authors also have the benefit of free social media websites to super-charge those blogging campaigns.

An Attractive, Accessible Storefront

All your blogging and social media marketing efforts will be profitless unless you’re using those vehicles to consistently redirect people to the webpage where they can buy your book. Make it quick and easy for them to find the place to buy your book once they’ve read that compelling blog post or viewed that interesting tweet on Twitter. Make the page so attractive that they will want the book even more.

Convenient, User-friendly Purchase Options

Some people are more comfortable with online shopping than others. Where one customer may want to pay for a purchase using PayPal, another will prefer to pay via their favourite credit card. Some still prefer an old-fashioned “pay by cheque or money order” option. The more purchase options you can provide, the more convenient and user-friendly your online storefront will appear. It’s the equivalent of casting a much wider net to catch a greater variety of fish.

About Kim Staflund

As the founder and publisher at Polished Publishing Group (PPG),www.polishedpublishinggroup.com, Kim Staflund works with businesses and individuals around the world to produce professional quality audiobooks, ebooks, paperbacks and hardcovers using a supported self-publishing business model. As a bestselling author and sales coach, she shows authors how to sell their books using all the effective traditional and online tricks of the trade. Staflund has a substantial sales and sales management history combined with over 20 years of book publishing experience within the traditional and new publishing markets.

 

article provided by:
Ginny Grimsley
National Print Campaign Manager
News and Experts

Living, Breathing, Writing [Kindle Edition]

VBT to go…

Your book is a reality and you are anxious to get the buzz going. Maybe your “local” bookstores are few and far between, or you e-published your work and it’s not so easy to display, or you just can’t take the time away from your family or “other” job to travel to multiple sites and sit for hours. Then again, sitting in a bookstore may only generate a handful of responses and limited contacts.Thanks to our current technologies and the World Wide Web, planning a Virtual Blog Tour (VBT) is a cost effective and time efficient option. For those who may not be familiar with the term, an author “visits” a number of blogs during a specified amount of time with guests posts, excerpts, interview responses, blurbs and more. The tour period can be as short as two weeks or as long as six months and there can be as few as fifteen stops or as many as one-hundred. Your “visit” remains there long after you’ve “packed up” and gone home so many, many people all over the world can see it.There are professional VBT organizers and promoters and many are worth their weight (and fee) in platinum – the key to what these pros offer is organization and time. A Virtual Blog Tour is something you can do for yourself as well if you can stay organized, focused and disciplined.

Whether you hire a professional to plan out your tour or do it yourself, there is still a lot of work that YOU must do: write up guest posts on various topics, answer several interview questions (often just a few questions per site), make graphics such as book covers and author shots available, write up a short bio, and most important of all, visit EACH site the day of your appearance (and for a few days after) to respond to comments.

Start by scouring the web for blogs that attract your audience (for instance, a romance reader probably wouldn’t be frequenting a blog with scientific journal articles) and query the blog owner (via email, NOT comments) if they would consider being a stop on a blog tour. (You might want to offer reciprocation, more on that later). If they say yes decide on a date and be clear about word count, what they expect from you (promo, no promo, graphics, interview, etc) and the date they need your submission.

It’s a good idea to keep a calendar or “assignment book” and list the date or your appearance, the URL of the blog, the specifics of what you are to provide and the “due date” so that you do not miss any deadlines or opportunities. Once you have a list of dates and appearances, post this list on your own blog or website, and publicize it through forums, email lists and social networks. The advantage to the person hosting your visit should be increased traffic to their site so publicize it thoroughly; ideally they will also be publicizing the event.

Be sure to stop by each blog on the day of your visit, and perhaps for the few days following, and be sure to respond to any comments visitors have left. Responding to comments makes the tour very personal and followers will feel that they have had a chance to get to know you. Don’t be disheartened if there are not a lot of remarks, some authors offer free books or other giveaways to generate comments. Be sure to post your own comment thanking the host for having you there.

If you have your own blog (and you definitely should as an author), you can offer reciprocal visits and benefit by increased traffic to your site. Use key words or tags and help search engines pick up your postings more readily. Each time a new visitor comes to your site because they are following another author you are hosting, you have gained exposure and may even find someone new following your regularly scheduled blog.

Keeping the buzz alive and making stops at other blogs can and should be continuous; it doesn’t always have to be a new book that you are promoting. Promote your backlist on an anniversary date, a milestone, or use a current news item to promote a theme. You can post a widget from a site like *BookTour.com and have a running list of both live and virtual appearances for blog visitors to see.

Writing exercise: Write an instruction guide for a common, everyday chore (housework, driving, dressing, making a phone call, etc.). Avoid making a simple list and using mere phrases. Write this instructional guide in the form of paragraphs and complete sentences. Make it detailed so that even if someone has never used a telephone they will know how to make a telephone call, etc.

Writing prompt: Using the seven numbers of your telephone number, in any order, write a very brief story about people sitting around a dinner table (how many people, how many dinner rolls, etc).

(*note: this post was first blogged in 2010 – BookTour.com no longer exists)

Amazon Reviews

5.0 out of 5 stars Author in Residence  
Having Chelle Cordero’s blog on my Kindle is like having an author here in residence with me. She gives inspiration, motivation, and best of all, practical advice and solutions. I love the “writing exercises” she offers at the end of each blog, as well as the “writing prompts”. I’ve already used them myself and with my 6th grade writing class!
5.0 out of 5 stars Jesus Reyes wrote 
I have tried other writing blogs on the web, but this one is the best I have read so far.
Very much enjoyed the sample and attempted to order – unfortunately I have the Kindle Fire and the blog isn’t available on the Fire.
Just Google Chelle Cordero’s name and you will see that she knows what she is talking about – her byline has shown up on many articles all over the country in newspapers and magazines. And she has authored multiple novels and short stories as well.This is a terrific chance to learn from a pro. Until now only a few have been able to attend a writing workshop led by Cordero because of location, now so long as you have access to the internet or a Kindle you can benefit from her amazing tips. Her workshops have been so helpful.
This Blog is Available on the Following Kindle E-Readers:
Kindle Paperwhite
KindleKindle
TouchKindle
KeyboardKindle
DXKindle (2nd Generation)
Kindle (1st Generation)
If you don’t have one of the above devices, all is not lost

60+ Days to Live, Breathe, & Write

…offers two complete months of lessons
about the craft of writing and being a writer based on
the Living, Breathing, Writing Amazon Kindle Blog.

60+ Days to Live, Breathe, & Write
available in Paperback & Kindle e-book from Amazon

 

 60+ Days to Live, Breathe & Write by Chelle Cordero

The lessons and writing exercises in this
collection have been used in
libraries,
writing workshops and classrooms
throughout the country.

Due to demand and the overwhelming desire of her readers for more great information about being a successful and productive writer, Chelle Cordero and Vanilla Heart Publishing present 60+ Days to Live, Breathe, & Write – previously published as Living, Breathing, Writing, Volumes 1 and 2. This combined collection gives both the aspiring writer and the accomplished writer two complete months of lessons about the craft of writing and being a writer, from time management to social networking, organizing queries to publication, the business of being a writer, and more. Includes more than 100 brain-starting exercises, business activities, and prompts to help you get those words on paper, and create your successful writing career.

These short lessons and activities have been previously published as part of the acclaimed Amazon Kindle blog Living, Writing, Breathing available by subscription for Kindle owners, and consistently in the Top 100.

60prompt

“Having Chelle Cordero’s blog on my Kindle is like having an author here in residence with me. She gives inspiration, motivation, and best of all, practical advice and solutions. I love the “writing exercises” she offers at the end of each blog, as well as the “writing prompts”. I’ve already used them myself and with my 6th grade writing class!” ~ J. B. Naylor

“I have tried other writing blogs on the web, but this one is the best I have read so far.” ~ Jesus Reyes

60+ Days to Live, Breathe, & Write
available in Paperback & Kindle e-book from Amazon

60+ Days to Live, Breathe, & Write
available in Paperback from Barnes & Noble 

Living, Breathing, Writing Amazon Kindle Blog
[for Kindle Paperwhite; Kindle Touch; Kindle Keyboard; Kindle DX;
Kindle (2nd Generation); Kindle (1st Generation) & Kindle]

Living, Breathing, Writing: A Lesson A Day
Living, Breathing, Writing: A Lesson A Day, Volume 2
available in multiple e-book formats

HEY LIBRARIES!
VANILLA HEART PUBLISHING IS PART OF WORLDWIDE LIBRARY PROGRAMMING THROUGH OVERDRIVE, BAKER & TAYLOR’S AXIS360, AND LIBRARY DIRECT – LIBRARIES ALL OVER THE WORLD ARE PART OF THE EVER-GROWING TREND TOWARD EBOOKS, AND IMPORTANT PLACES IN THE COMMUNITIES THEY SERVE!

From The Kindle Blog Report  (posted 11/8/2010)

Living, Breathing, Writing (writing blog)

REVIEWED BY: Marguerite Zelle

MY RECOMMENDATION: YES

AMAZON SUBSCRIPTION LINK: Living, Breathing, Writing, by Chelle Cordero

WEB ADDRESS: Couldn’t find it, but this is the author’s personal blog:http://chellecordero.blogspot.com/
BLOG DESCRIPTION: All about writing and being a writer

MY REVIEW: This is an excellent blog for the aspiring writer, and I highly recommend it. The author teaches you the craft of writing, and what to do when you’ve been published.

There’s only a couple of drawbacks. There’s only one post a week – but now that all blogs are only 99 cents, it’s well worth it to subscribe.

Also, the font is huge. Not quite sure what settings the author has her blog on, but if you’ve got vision problems it won’t matter with this blog!

I’d share a sample post but I was unable to find this particular blog on the web (although the author has her own personal blog there, linked above), so not quite sure where the feed comes from.

Nevertheless, people who want to learn the craft of writing would do well to subscribe to this blog.

RECENT POSTS:
–It’s all a matter of semantics
–Passive?
–Just the basics
–VBT to go
–All clear ahead
–Blurbing


Kindle Blogs are auto-delivered wirelessly to your Kindle

I’ve had some interesting blog posts this month on my author blog

Chelle Cordero, Author

please come by an take a look

and be sure to come by this weekend to read
my latest WeWriWa snippet

WeWriWa, Weekend Writing Warriors post 8 sentences from a current writing project, published or unpublished. Then we visit other participants and offer opinions, critiques, support. Writers hanging out with writers, a good time with a great group of people – you are welcome to join along.

Passion & Suspense from Chelle Cordero

Please check out my media room at https://chellecordero.com/media/ – I’ve updated it with book covers, book discussion packets, personal info, my official author’s photo, press releases and more.

I am always available for interview (in person locally), by phone or by email – just contact me at ChelleCordero (at) gmail (dot) com

for my guest post

KISS – Keep it Simply Simple

(click above)

Living, Breathing, Writing: A Lesson A Day
Chelle Cordero

Living, Breathing, Writing [Kindle Edition]

You can receive My Weekly Writing Workshop on your Kindle - just go to http://bit.ly/pILcG for details.

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