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JUST BROWSING THE INTERNET AND FOUND A FEW TERRIFIC QUOTES

 

“Defensiveness is usually someone silently screaming that they need you to value and respect them in disguise. When you look for deeper meanings behind someone’s pain you can then begin to heal not only yourself, but others.”
~ Shannon L. Alder

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“Each writer is born with a repertory company in his head. Shakespeare has perhaps 20 players. … I have 10 or so, and that’s a lot. As you get older, you become more skillful at casting them.” ~ Gore Vidal

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“If you don’t believe in ghosts, you’ve never been to a family reunion.”
~ Ashleigh Brilliant

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“True enjoyment comes from activity of the mind and exercise of the body; the two are ever united.” ~ Wilhelm von Humboldt

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“Our life is an endless journey; it is like a broad highway that extends infinitely into the distance. The practice of meditation provides a vehicle to travel on that road. Our journey consists of constant ups and downs …” ~ Chogyam Trungpa

 

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4 Tips to Help Authors Sell More Books
Want to Attract More Readers? – Publishing Sales Coach Offers Helpful Insight

By mid-2014, self-published authors began taking home the bulk of all ebook author earnings generated on Amazon.com. Meanwhile, authors published by all of the Big Five publishers—Penguin Random House, HarperCollins, Hachette, Macmillan and Simon & Schuster—combined slipped into second place, according to the January 2015 Author Earnings Report. As a direct result, more and more authors are in the driver’s seat when it comes to the sales and marketing of their books.

“I’ve received several emails via LinkedIn over the years from newly self-published authors who were promoting their books, trying to convince me to buy them. If you’re one of these authors, I genuinely applaud you for taking that important step toward self-promotion,” says Staflund, founder and publisher at Polished Publishing Group (PPG), www.polishedpublishinggroup.com. “Unfortunately, 99 percent of the contacts you emailed never purchased your book because your message was flawed in one or, perhaps, all of the following ways.”

WIIFM: What’s In It for Me?

This is what all our customers are asking themselves, whether consciously or unconsciously, whenever they consider making a purchase: what’s in it for me? All salespeople need to be aware of the WIIFM acronym and be sure they’re answering that question in all of their marketing materials, in a clear and concise manner that speaks to customers in their language. 

Being “clear” means telling them what’s in it for them in a manner that addresses their needs directly. Will your book increase their joy? If yes, how? Will your book decrease their pain? If yes, how?

Being “concise” means telling them what’s in it for them in as few words as possible. We live in an “instant soup” society filled with customers that want quick and easy solutions to their problems. Your materials are best received when someone makes up their own mind to review them—not when they’ve been interrupted by a long, drawn out, unsolicited email on LinkedIn or elsewhere. 

And “speaking to them in their language” means communicating what’s in it for them in a manner that they will understand and appreciate most. Two of the marketing languages you may choose from are price-based marketing and value-based marketing.

TOMA: Top of Mind Awareness

Your target market is a fluid and ever-changing stream of old and new customers. You need to stay in front of them so that, when they’re ready to buy whatever type of book it is you’re selling, they’ll recall your book ahead of all the others. In the world of advertising and marketing, this is known as creating top of mind awareness.

Some of the traditional ways that businesses create top of mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Repetition is the key to success in any advertising campaign, and this can get pretty expensive in these traditional arenas. We’re talking hundreds, maybe even thousands of dollars per month to run enough ads to achieve top of mind awareness with the general public, depending on how large a trading area you’re trying to reach. Luckily, authors have a virtually free online alternative known as blogging that utilizes the power of keywords to draw people in from anywhere in the world that has Internet access. And, authors also have the benefit of free social media websites to super-charge those blogging campaigns.

An Attractive, Accessible Storefront

All your blogging and social media marketing efforts will be profitless unless you’re using those vehicles to consistently redirect people to the webpage where they can buy your book. Make it quick and easy for them to find the place to buy your book once they’ve read that compelling blog post or viewed that interesting tweet on Twitter. Make the page so attractive that they will want the book even more.

Convenient, User-friendly Purchase Options

Some people are more comfortable with online shopping than others. Where one customer may want to pay for a purchase using PayPal, another will prefer to pay via their favourite credit card. Some still prefer an old-fashioned “pay by cheque or money order” option. The more purchase options you can provide, the more convenient and user-friendly your online storefront will appear. It’s the equivalent of casting a much wider net to catch a greater variety of fish.

About Kim Staflund

As the founder and publisher at Polished Publishing Group (PPG),www.polishedpublishinggroup.com, Kim Staflund works with businesses and individuals around the world to produce professional quality audiobooks, ebooks, paperbacks and hardcovers using a supported self-publishing business model. As a bestselling author and sales coach, she shows authors how to sell their books using all the effective traditional and online tricks of the trade. Staflund has a substantial sales and sales management history combined with over 20 years of book publishing experience within the traditional and new publishing markets.

 

article provided by:
Ginny Grimsley
National Print Campaign Manager
News and Experts

From The Kindle Blog Report  (posted 11/8/2010)

Living, Breathing, Writing (writing blog)

REVIEWED BY: Marguerite Zelle

MY RECOMMENDATION: YES

AMAZON SUBSCRIPTION LINK: Living, Breathing, Writing, by Chelle Cordero

WEB ADDRESS: Couldn’t find it, but this is the author’s personal blog:http://chellecordero.blogspot.com/
BLOG DESCRIPTION: All about writing and being a writer

MY REVIEW: This is an excellent blog for the aspiring writer, and I highly recommend it. The author teaches you the craft of writing, and what to do when you’ve been published.

There’s only a couple of drawbacks. There’s only one post a week – but now that all blogs are only 99 cents, it’s well worth it to subscribe.

Also, the font is huge. Not quite sure what settings the author has her blog on, but if you’ve got vision problems it won’t matter with this blog!

I’d share a sample post but I was unable to find this particular blog on the web (although the author has her own personal blog there, linked above), so not quite sure where the feed comes from.

Nevertheless, people who want to learn the craft of writing would do well to subscribe to this blog.

RECENT POSTS:
–It’s all a matter of semantics
–Passive?
–Just the basics
–VBT to go
–All clear ahead
–Blurbing


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KISS – Keep it Simply Simple

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Living, Breathing, Writing: A Lesson A Day
Chelle Cordero

Check out the VHP Authors’ Blog

Acckk!! Where’s That List?

Organization, or rather the extreme lack of it, is the bane of my existence. As a self-employed – and too broke to hire assistants – writer, I have to keep track of my different projects, deadlines, invoices, bills and other “I gotta do it(s)”. Organization has NEVER been my forte… (Read More)

 

Product Details

Living, Breathing, Writing

by Chelle Cordero

(Kindle Edition – May 29, 2009) – Blog Subscription
All about writing and being a writer

#9 – Bestseller in Business & Investing

You can receive My Weekly Writing Workshop on your Kindle – just go to http://bit.ly/1kUf0y for details.

Living, Breathing, Writing [Kindle Edition]

You can receive My Weekly Writing Workshop on your Kindle - just go to http://bit.ly/pILcG for details.

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