Our brethren in New Jersey were insulted and I am furious.
(an opinion piece by Chelle Cordero)

The National Transportation Safety Board (NTSB) published its findings about the tragic accident which severely injured comedian Tracey Morgan and killed his colleague and friend James McNair last year. Citing various mitigating factors they included an overtired truck driver, lack of seatbelt use, speed, and poor emergency response.

According to the NTSB it took emergency workers 37 minutes to get the van’s occupants out. Investigator Thomas Barth claimed that inadequate training and a lack of appropriate precautions added to the seriousness of the injuries; he later added that New Jersey has no minimum requirement for emergency responder training and certification.

NTSB board member Robert Sumwalt added an insult saying “a cosmetologist in New Jersey has to have more training than an emergency worker.” (Come to think of it, Sumwalt was also insulting cosmetologists by using their training as an inadequate standard.)

For those who are not aware of the extensive skill and training that Emergency Medical Services (EMS) responders go through in New Jersey and all states throughout the United States, here are some of the subjects covered in a Basic EMT class: study of the human body; medical, ethical, and legal issues in emergency medical services; trauma patient assessment; bleeding control method; managing shocks; lifting and moving dead bodies; managing head, spine, and neck injuries; managing soft tissues injuries; respiratory emergencies; environmental emergencies; oxygen administration; applying bandages on wounds; and cardiac emergencies, etc. Since patients usually have not read the “textbook”, EMS responders have to be able to think and act quickly even in the face of danger, hazards and high emotions.

There are various levels of certification; all must start with basic first response training (at least 40-hours). A Basic EMT class includes a minimum of 120-hours of classroom training and practical skills and is a necessary first step for any trained responder. EMT-Intermediate training is an ADDITIONAL 320-hours of training. EMT-Paramedics need to complete another 1000-to-1200-hours of training which is equivalent to a college associate degree in several states. The cost of an EMS education in New Jersey can be more than $6,000.00. And by the way, volunteers wearing an EMT patch receive the same instruction as paid EMS, they are all professionals.

In regard to Sumwalt’s assertion, New Jersey requires cosmetology students to undergo 1200-training hours at an approved school to learn hair cutting, coloring and styling, manicures and pedicures, makeup, and some also learn about care. Cosmetology training is definitely not shabby, but if you are in a accident or suffering an acute illness, you probably won’t be thinking of having you hair done. There is no comparison between the two.

While I was not at the scene of this horrendous accident and I was not involved in the investigation, as a NYS EMT for nearly three decades, I responded to numerous car accidents. Depending on the condition of the vehicle(s), rescue may have involved “cutting a car open” in order to have access to the patient(s) — this process is often timely and could prove dangerous if not done properly. This could easily have accounted for the delayed extrication and transportation to the hospital. While there are rare instances where an EMS response could have done more, it would be an easy bet to say that EMS responders save lives and more often allow for better survival than without their efforts.

Mr. Morgan’s injuries and Mr. McNair’s death are truly tragic. Truck safety on the road needs improvement and corporations need to allow their drivers appropriate time for rest and travel. All vehicle passengers should be reminded to use their seatbelts. All drivers need to recognize when their driving ability is impaired due to fatigue or illness. We need to hope that future tragedies don’t happen.

I really believe that Mr. Sumwalt and Mr. Barth owe EMTs, Paramedics and all first responders an apology. Without our highly trained and skilled EMS responders, whether paid or volunteer, we would suffer many more losses and permanent disabilities.

6PTS BLUE

The writer spent nearly three decades as a proud VOLUNTEER EMT and her family is complete with both career and volunteer first responders. Chelle Cordero is also the author of two EMS-based novels. Cordero writes a monthly column for 1st Responder News

 

This week’s Terrific Quote Day will appear tomorrow

 

 

 

JUST BROWSING THE INTERNET AND FOUND A FEW TERRIFIC QUOTES TO SHARE

 

“Opportunities are like sunrises. If you wait too long, you miss them.” ~ William Arthur Ward

~~~~~

“You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing and then do them so well that people can’t take their eyes off of you.” ~ Maya Angelou

~~~~~

“Into my heart’s treasury I slipped a coin That Time cannot take Nor a thief purloin- O better than the minting Of a gold-crowned king Is the safe-kept memory Of a lovely thing. “ ~ Sara Teasdale 

~~~~~

“You cannot have a positive life and a negative mind.” ~ Joyce Meyer

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“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” ~ Winston Churchill

  

 

 

It’s over – thank you all!
If you couldn’t make it be sure to check Chelle Cordero and Charmaine Gordon out online:
Chelle Cordero: http://chellecordero.blogspot.com/
Charmaine Gordon: https://authorcharmainegordon.wordpress.com/
& find us on Amazon, Barnes & Noble, KOBO, Smashwords, & Apple iTunes
~ join us at ‪#‎TeamVHP‬  https://www.facebook.com/groups/39692189717608207312015Palaia FBevent

 

You can also find us on FaceBook

Author Chelle Cordero
Author Charmaine Gordon

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Authors Chelle Cordero and Charmaine Gordon  at Palaia Vineyards July 31, 6PM to 8PM

(click image for directions)

Multi-published Vanilla Heart Publishing Authors Chelle Cordero and Charmaine Gordon will be at Palaia Vineyards on Friday night, July 31, 2015, 6:00PM to 8:00PM to read from their books, interactive discussion of the stories and the writing process, and sign book copies. Copies will be available for purchase. There is no cover fee; participants must be at least 21-years old.

Just browsing the internet and found a few terrific quotes to share

”The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.” ~ Helen Keller

~~~~~

“Never allow yourself to be defined by someone else’s opinion of you.”
~ Veronica Garcia

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“If opportunity doesn’t knock, build a door.” ~ Milton Berle

~~~~~

“Today I choose life. Every morning when I wake up I can choose joy, happiness, negativity, pain… To feel the freedom that comes from being able to continue to make mistakes and choices – today I choose to feel life, not to deny my humanity but embrace it.” ~ Kevyn Aucoin

~~~~~

“Success is like reaching an important birthday and finding you’re exactly the same.”
~ Audrey Hepburn

yellow rose side

What is a street team? Simple. It’s a group of your fans and readers, who hit the streets, both online and Main Street USA in brick and mortar stores, to help spread the word about you and your books.” Humphreys, Sara (2013-03-04). Street Team Smarts: An Author’s Guide to Building and Running a Successful Street Team

ten-clip-1mod

Suggested Team Activities

  •  Talk about my books with friends in person. – Blurbs for each book can be found at Smashwords
  • If you read (or have read) any of my books, reviews (honest & hopefully good) would greatly be appreciated (Amazon, GoodReads, blogs, etc). If you publish a review, please send me the URL so I can publicize it.
  • Distribute bookmarks and other promo material (supplied) to potential readers; distribute sales sheets to libraries/bookstores with ebook capability.
  • Go to  your local library and/or bookstores and offer to moderate a book discussion on any of my novels. (Discussion packets are available) – Let me know if you arrange a book discussion so that I can send you supporting material.
  • Online support – join/like my Author Chelle Cordero FaceBook page, like, share and comment on Author Chelle Cordero book-related posts.
  • Follow me on Twitter and retweet book related tweets; ditto for Google+
  • Visit blogs where I have a guest post and leave comments. Promote these posts via Twitter, Google+ and FaceBook.
  • Post a trailer about my books on FaceBook and personal blogs. Include buy links.
  • Use book title hashtags on Twitter, on FaceBook, and Google+
  • Speak to local bookstores and libraries about stocking books (titles available wholesale to booksellers through Amazon)
  • Share ideas how to promote with the rest of the street team.

My street team members have received free short stories and books. SWAG is offered.

Message me on FaceBook or leave a comment HERE to let me know that you are IN.

717 event poster 1click on the poster for directions

Our FaceBook Event Page

(you must be 21+ to attend)

Just browsing the internet and found a few terrific quotes to share

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” — Maya Angelou

~~~~~

“Compassion is not religious business, it is human business, it is not luxury, it is essential for our own peace and mental stability, it is essential for human survival.”
― Dalai Lama

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There is no more precious gift you can give someone you love than time. Spend some time with those who matter most to your heart.” — Delilah‬

~~~~~

“Renew, release, let go. Yesterday’s gone. There’s nothing you can do to bring it back. You can’t “should’ve” done something. You can only DO something. Renew yourself. Release that attachment. Today is a new day!”
― Steve Maraboli

~~~~~

“You are never too old to set another goal or to dream a new dream.” CS Lewis

blooming rose

FathersDay

4 Tips to Help Authors Sell More Books
Want to Attract More Readers? – Publishing Sales Coach Offers Helpful Insight

By mid-2014, self-published authors began taking home the bulk of all ebook author earnings generated on Amazon.com. Meanwhile, authors published by all of the Big Five publishers—Penguin Random House, HarperCollins, Hachette, Macmillan and Simon & Schuster—combined slipped into second place, according to the January 2015 Author Earnings Report. As a direct result, more and more authors are in the driver’s seat when it comes to the sales and marketing of their books.

“I’ve received several emails via LinkedIn over the years from newly self-published authors who were promoting their books, trying to convince me to buy them. If you’re one of these authors, I genuinely applaud you for taking that important step toward self-promotion,” says Staflund, founder and publisher at Polished Publishing Group (PPG), www.polishedpublishinggroup.com. “Unfortunately, 99 percent of the contacts you emailed never purchased your book because your message was flawed in one or, perhaps, all of the following ways.”

WIIFM: What’s In It for Me?

This is what all our customers are asking themselves, whether consciously or unconsciously, whenever they consider making a purchase: what’s in it for me? All salespeople need to be aware of the WIIFM acronym and be sure they’re answering that question in all of their marketing materials, in a clear and concise manner that speaks to customers in their language. 

Being “clear” means telling them what’s in it for them in a manner that addresses their needs directly. Will your book increase their joy? If yes, how? Will your book decrease their pain? If yes, how?

Being “concise” means telling them what’s in it for them in as few words as possible. We live in an “instant soup” society filled with customers that want quick and easy solutions to their problems. Your materials are best received when someone makes up their own mind to review them—not when they’ve been interrupted by a long, drawn out, unsolicited email on LinkedIn or elsewhere. 

And “speaking to them in their language” means communicating what’s in it for them in a manner that they will understand and appreciate most. Two of the marketing languages you may choose from are price-based marketing and value-based marketing.

TOMA: Top of Mind Awareness

Your target market is a fluid and ever-changing stream of old and new customers. You need to stay in front of them so that, when they’re ready to buy whatever type of book it is you’re selling, they’ll recall your book ahead of all the others. In the world of advertising and marketing, this is known as creating top of mind awareness.

Some of the traditional ways that businesses create top of mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Repetition is the key to success in any advertising campaign, and this can get pretty expensive in these traditional arenas. We’re talking hundreds, maybe even thousands of dollars per month to run enough ads to achieve top of mind awareness with the general public, depending on how large a trading area you’re trying to reach. Luckily, authors have a virtually free online alternative known as blogging that utilizes the power of keywords to draw people in from anywhere in the world that has Internet access. And, authors also have the benefit of free social media websites to super-charge those blogging campaigns.

An Attractive, Accessible Storefront

All your blogging and social media marketing efforts will be profitless unless you’re using those vehicles to consistently redirect people to the webpage where they can buy your book. Make it quick and easy for them to find the place to buy your book once they’ve read that compelling blog post or viewed that interesting tweet on Twitter. Make the page so attractive that they will want the book even more.

Convenient, User-friendly Purchase Options

Some people are more comfortable with online shopping than others. Where one customer may want to pay for a purchase using PayPal, another will prefer to pay via their favourite credit card. Some still prefer an old-fashioned “pay by cheque or money order” option. The more purchase options you can provide, the more convenient and user-friendly your online storefront will appear. It’s the equivalent of casting a much wider net to catch a greater variety of fish.

About Kim Staflund

As the founder and publisher at Polished Publishing Group (PPG),www.polishedpublishinggroup.com, Kim Staflund works with businesses and individuals around the world to produce professional quality audiobooks, ebooks, paperbacks and hardcovers using a supported self-publishing business model. As a bestselling author and sales coach, she shows authors how to sell their books using all the effective traditional and online tricks of the trade. Staflund has a substantial sales and sales management history combined with over 20 years of book publishing experience within the traditional and new publishing markets.

 

article provided by:
Ginny Grimsley
National Print Campaign Manager
News and Experts

Living, Breathing, Writing

My Weekly Writing Workshop  (Living, Breathing, Writing) for Kindle has been discontinued. But you don’t have to miss out, go to https://amzn.to/2Tj06HG for a copy of 60+ Days to Live, Breathe, & Write